General English Level 6 Version 2.1 © 2004 acl Pty Ltd GELEV6 Unit 01 Topic 04.doc Dictionary carbohydrates minerals persuade, persuasive quench vitamins Vocabulary enhance improve marketplace the business and commerce world superior better shed lose stamina long-lasting strength and energy mental clarity ability to think clearly mouth-watering delicious  LANGUAGE FOCUS 02 The language of advertising Advertisers use persuasive language to try to sell their products to us. Persuasive language 1 The Sports Plus advertisement says: Sports Plus. One drink will keep you going all day! The Diet Delight advertisement says: Diet Delight is a new kind of diet food that makes dieting easy. We offer an amazing variety of meals including … everyone's favourite, … Steak Diane. It's the hit of this summer. Sports Plus … is this year's most popular drink. These sentences present what they are saying as facts. Advertisements often give information about their products as though it is a fact. Advertisements also often use language to make us think a product is popular. These include: (It is) everyone's favourite, (It is) the hit of this summer/ winter. Look Our pizzas are loved by everyone. They are everyone's favourite. Diet Soda makes dieting fun! Sports-ade will keep you going. Energy Plus is the hit of the season. 32