General English Level 6 Version 2.1 © 2004 acl Pty Ltd GELEV6 Unit 01 Topic 04.doc  READING 04 The language of advertising - task 1. Read the advertisement again. 2. Read the Language Focus again if you need to. 3. Look at the questions. 4. Choose the best answer. 1.The advertisement tries to sell the product by  a) offering us an ice cream sundae.  b) using persuasive language.  c) selling the only ice cream that has three premium flavours. 2. The advertisement asks “Would you like to taste a truly rich and creamy ice cream sundae?” This sentence  a) tells us that it is a fact that Snowy's ice cream sundaes are rich and creamy.  b) is offering us one of Snowy's ice cream sundaes.  c) says that Snowy's ice cream sundaes are as good as any other ice cream sundaes. 3. Which of these phrases suggest that Snowy's ice cream sundaes are popular?  a) truly delicious  b) special recipes  c) loved by everyone 4. The advertisement says “Snowy's: absolutely the best in ice cream treats.” This sentence  a) says that it is a fact that Snowy's ice cream treats are delicious.  b) says that it is a fact that Snowy's has the best ice cream treats.  c) says that Snowy's might be the best in ice cream treats. 5. The advertisement says: “It’s the only ice cream on the shelf that has three premium flavours …” This sentence  a) says there is only one kind of ice cream that has three flavours.  b) says that it is a fact that Snowy's is the only ice cream that has three high quality flavours.  c) tells us Snowy's is the only ice cream on the shelf. 6. What does the advertisement say about Snowy's ice cream toppings?  a) that they are delicious  b) that they are popular  c) that the toppings come in three flavours 35